A fresh surprise from GTA 6 seems to have surfaced, and it may be tied to another viral-style promotional move. Rockstar Games appears to have shown new game footage that also mirrors one of the studio’s real-world marketing moments inside the game.
A recent Instagram post from the account Only in Dade started turning heads earlier today, since it seemed to feature authentic GTA 6 footage. In the video, a person cruises down Ocean Drive, filming several eye-catching cars parked nearby while pedestrians pass by. Another person on the sidewalk captures the same scene from a separate angle. Some fans believe those two figures may be Jason and Lucia, though the image is too unclear to confirm that with confidence.
Plenty of viewers first wondered whether the clip was AI-made or a visual mockup, until Rockstar Games shared it on its Instagram story and liked the video, suggesting it is probably real in-game footage. The company is typically selective about what it posts and engages with, so it is unlikely to support random AI-created material for its next game.
What makes this even more remarkable is that the scene seems to recreate a real video from last month. Rockstar worked with West Coast Customs to turn GTA 6 vehicles into real-life versions and spent October showcasing them across Miami. That led to loads of recordings and social media posts about the cars, and one of those moments now appears to have been rebuilt in GTA 6. The same people are clearly seen, such as someone riding a powered scooter and a man photographing one of the cars, all recreated in the game footage above.
It is hard to miss how inventive Rockstar’s promotion has become, and it is quite a statement to make something that leaves people wondering whether the visuals are simply too convincing. The studio also carried out a similar move earlier, when it announced a small piece of new gameplay during an episode of South Park. Since the footage was not teased beforehand, many assumed it might be AI-generated until Rockstar’s name appeared in the credits.
The excitement surrounding GTA 6 has now reached its highest point, with launch set for just one week away. For many fans, this marks the conclusion of a 13-year wait, as Rockstar has not launched a new GTA title since 2013. Red Dead Redemption 2 arrived in 2018, of course, and helped bridge the gap for some players, but that still feels like a long time ago now.
Pre-loading has already started, giving fans time to get ready for their return to Vice City next week. Rockstar has also been rolling out new trailers, screenshots, and other promotional updates, fueling a wave of speculation about what the final game will include. Fortunately, the wait is almost over.
- New footage appears to show a scene from GTA 6
- The clip seems to echo a recent real-world Miami promotion
- Rockstar’s response has made fans believe the footage is genuine
- Launch is now just days away, and pre-loading has begun
- More trailers and screenshots have kept speculation running high
Cade Onder is a freelancer for IGN's news staff. He reports on entertainment across the board, from gaming and movies to more. You can reach him on Twitter @Cade_Onder.